Minds + Machines Group (LSE: MMX), the owner and operator of the new .fit top-level domain, is delighted to announced that the Arnold Sports Festival, one of the many inspiring organizations associated with Arnold Schwarzenegger—the international film-star and seven-time Mr. Olympia winner—has taken several .fit domains names, including Arnold.fit and Arnoldsports.fit.

The Arnold Sports Festival, the largest multi-sport festival in the US in which Schwarzenegger, the former Governor of California, is one of the co-promoters, joins many other brands which registered their names in advance of today’s launch of the .fit top-level domain. From 16:00 UTC, gyms, bodybuilders, runners, athletes, nutritionists and all lovers of keeping fit will be able to register their own .fit domain name web address for the first time.

Brent LaLonde, Director of Communications for Arnold Sports Festival, commented:

The Arnold Sports Festival is proud to acquire arnold.fit and arnoldsports.fit and hope to take advantage of these new addresses on the fitness-focused .fit domain in the near future. The fitness community is one of the most dedicated communities in the world and is well deserving of its own domain home on the Web.

Antony Van Couvering, Minds + Machines CEO, added:

Arnold is an iconic figure and the Arnold Sports Festival is a hugely popular event. We look forward to attending the Festival and promoting usage of .fit, a fantastically memorable, short three-letter extension which to the sports and health community is vastly more relevant than .com. Registrants will also have a huge choice: there’s a great name for everyone who associates with being fit.

.fit will be available to purchase from 16:00 UTC today, 29 April 2015. Standard names are $25 per year, with Premium names starting from $50. To register your own .fit domains, visit mindsandmachines.com/fit, or contact any leading domain registrar.

Minds + Machines is additionally running a Pioneer Program for .fit allowing notable brands and personalities from the fitness industry to take their pick of available premium and standard names to promote themselves and the .fit top-level domain. Further details are available at join.fit.

About Minds + Machines

For more information on Minds + Machines (LSE:MMX), its services and companies within the Group, please go to investors.mindsandmachines.com.

About Arnold Sports Festival

The Arnold Sports Festival is the largest multi-sport event in the United States with more than 18,000 athletes competing in 50 sports and events. Founded by Gov. Arnold Schwarzenegger and James J. Lorimer in 1989, the Arnold Sports Festival attracts nearly 200,000 fitness fans to Columbus, Ohio the first weekend of March each year. The 28th Annual Arnold Sports Festival will be held March 3–6, 2016 in Columbus, Ohio. The Arnold Sports Festival also produces Arnold Classic Europe, Arnold Classic Brasil and Arnold Classic Australia each year, while Arnold Classic South Africa will debut in 2016.

For further information, please contact:

Minds + Machines
Tina Lord media@mindsandmachines.com
+1 424 299-2079