Sobol will bring awareness to the tech company’s new .FASHION domain extension and educate fashion insiders on new branding opportunities

London, April 15—Minds + Machines Limited (London Stock Exchange: MMX) today announced that it has signed fashion expert and entrepreneur Beth Sobol, as the company’s Global Brand Ambassador. In this newly established role, Sobol will share her expert insights to help start-up fashion brands grow their business, expand MMX’s consume following, and inspire industry partners.

“We are very excited that Beth has joined MMX as our Global Brand Ambassador.   Her proven track record in the fashion industry as the founder of Fashion Week Miami and the upcoming Future of Xperience technology conference make her a powerful spokeswoman for .FASHION domains.” Solomon Amoako, Vice President of Channel Strategy at MMX explains.  “Beth’s extensive network in the fashion and technology sectors make her the perfect voice to carry our message of new branding opportunities to the fashion elite”.

Launched in 2015, .FASHION is already in use by Louis Vuitton, Calvin Klein and Nike.  .FASHION will change the way consumers search for clothing, accessories, bloggers and any fashion related business. “Creative domain extensions give startups and small businesses better, shorter options for naming their brands,” said Sobol. “It In the future, these new extensions will be ubiquitous.”

“As big brands adopt their own names and vertically oriented suffixes become pervasive, typing in these extensions will become second nature for consumers,” added Sobol. “I am excited to be part of this forward-thinking company that merges tech and marketing for fashion brands.”

Minds + Machines Limited launched .FASHION domains in 2015 and the domain has been secured and in use by major brands (louisvuitton.fashion, calvinklein.fashion, nike.fashion), fashion blogs & publishers (theindustry.fashion, techstyler.fashion, nyu.fashion), aspiring designers (mila.fashion, damur.fashion, dam.fashion) and fashion entrepreneurs (cala.fashion, assemblelab.fashion, lucylondon.fashion).

To learn more about obtaining a .FASHION domain, please visit bethsobol.fashion.

About MMX
Minds + Machines Group Limited (LSE:MMX) is the owner and operator of a world class portfolio of top-level domain assets (gTLDs). As a sales and marketing-led registry business, we are focused on commercializing our portfolio in partnership with our expanding global network of distribution partners.  The MMX portfolio is currently focused around geographic domains (e.g. .london, .boston, .miami, .bayern), professional occupations (e.g. .law, .abogado, and .dds), consumer interests (e.g. .fashion, .wedding, .vip), lifestyle (e.g. .fit, .surf, .yoga), outdoor activities (e.g..fishing, .garden, .horse) and generic names such as .work and .casa. As a business, we work through our expanding international network of registrars and distribution partners to bring the benefits of affinity based domain addresses to B2B and consumer audiences. For more information on MMX, please visit www.mmx.co.

About Beth Sobol
Beth Sobol is a South Florida based fashion expert and consultant with a focus on launching the careers of International emerging designers. Sobol worked as an internationally recognized model for over 20 years and parlayed that experience into launching her successful production company. She is the founder and producer of the original Miami Fashion Week, one of the top  fashion weeks in the world, hosting thousands of guests from around the globe.  Beth’s awards and honors include Florida’s Top 100 Power Players by Florida International Magazine, Award of Excellence in Fashion Development by the Russian American Trade Promotion Council, 50 Most Powerful People in Miami by Reel Life Magazine, Top 25 Influencers in Florida by General Motors Corporation, Entrepreneur of the Year award from the Greater Miami Chamber of Commerce, Gold Medal Award from Miami Today, Movers and Shakers Award from South Florida Business Leaders Magazine, Influential Business Women Award from South Florida Business Journal to name a few.

Media Contact:
MMX | Solomon Amoako | e: solomon@mmx.co | t: +1 (416) 278-1858