On 10th October, 2017, MMX launched .boston domain names to the world. The City of Boston, founded in the year 1630, is now a member of an exclusive club of four cities with their own internet domain (boston joins .miami, .nyc and .vegas in this elite group).
MMX, one of the world’s leading domain name registries, is committed to raising awareness of the excellent branding and business opportunities of all the top-level domains in our portfolio, and this is certainly the case for .boston.
We partnered with www.hello.boston to create eight original radio ads, which we ran hundreds of times over the first month of availability on the CBS-owned radio stations WBZ NewsRadio 1030 and 98.5 The Sports Hub Our 15-second and 30-second ads ran live to air and streaming over the internet. The month-long campaign was augmented by a blanketing of fun banner ads in the CBS Mobile+ app.