.law expands strategic partnerships with top legal mediaFebruary 1, 2017 4:57 pm
‘.LAW’ EXPANDS STRATEGIC PARTNERSHIPS WITH TOP LEGAL MEDIA
INCLUDING LEADING NEWS SITE ABOVE THE LAW
AND REGIONAL AUTHORITY LAWYERS WEEKLY
NEW YORK (February 1, 2017)— Leading top-level domain name registry MMX (LSE:MMX), the owner of “.law,” announced it has entered into strategic partnerships with two of the leading legal publishers: Breaking Media, whose network of seven brands includes Above the Law; and BridgeTower Media, whose legal brands include Lawyers Weekly and the Daily Record. .law will collaborate with the publishers on advertising and other marketing efforts across multiple platforms.
“It is a great pleasure to welcome two of the legal world’s most prominent media organizations to the .law family,” said Lou Andreozzi, CEO of .law. “Breaking Media, which changed the nature of legal news with Above the Law as well as its other digital-first brands; and the Legal Division of BridgeTower Media, home to the Lawyers Weekly and Daily Record publications, which have long been indispensable to practitioners in cities throughout the U.S. As .law enters its second year, we are excited by the continued growth of affiliations with preeminent legal organizations, bar groups and publishers from around the country.”
. law, which is distinguished by its verification and eligibility standards, entered into general availability on October 19, 2015. Only lawyers who are licensed to practice law or accredited legal institutions may register a .law domain name. .law’s strategic partnerships and affiliations include prominent legal organizations and media such as the State Bar of Texas; the Florida Bar; ALM Media, LLC; Law360; DRI-The Voice of the Defense Bar; the American Association for Justice; and other firms, organizations, and individuals.
Breaking Media, a leading digital-first B2B media company in law, finance, energy, defense, government, healthcare and fashion, runs a network of next-generation business-to-business media brands targeting influential professionals: Above the Law, Dealbreaker, Fashionista, MedCity News, Breaking Defense, Breaking Energy and Breaking Gov. With over 2.5 million unique visitors per month, Above the Law is the leading site about the legal profession.
John Lerner, CEO, Breaking Media, said “Breaking Media is a network of brands targeting influential business communities and includes Above the Law, the leading news site about the legal profession in the U.S. We share with .law, the desire to provide dedicated professionals with tools to further grow their business and stay ahead of the pack. We look forward to working with .law across all of our professional brands.”
BridgeTower Media is one of the country’s leading business-to-business media companies, covering legal, financial, real estate and government affairs sectors. The company’s Legal Division includes the influential legal publications Massachusetts Lawyers Weekly, Rhode Island Lawyers Weekly, Michigan Lawyers Weekly, Missouri Lawyers Media, North Carolina Lawyers Weekly, South Carolina Lawyers Weekly, The Mecklenburg
Times(NC), Virginia Lawyers Media, Arizona News Service, Minnesota Lawyer, Politics in Minnesota, Finance & Commerce(Minnesota), The Daily Record(Maryland) and The Daily Record(Rochester).
Steve Lincoln, Executive Vice President of BridgeTower Media’s Legal Division, said “BridgeTower Media’s legal brands are go-to sources for practitioners around the country. We believe that .law’s strict verification and eligibility requirements will resonate with our professional readership and we look forward to working together across our print and digital platforms.”
.law is a restricted top-level domain (TLD) that aims to promote trust in the professional legal community by creating exclusive online spaces in which lawyers can present themselves in a distinctive and memorable manner. Only qualified lawyers and legal institutions are eligible to secure a .law domain name. For full eligibility criteria, please see the .law and .abogado Eligibility Policy. To find out more information, including where to secure your .law go to http://nic.law/registrars/ .
MMX (LSE:MMX) is a leading owner and operator of new generic top-level domains (“gTLDs”). As a ‘pure play’ registry business, MMX does not compete with its sales partners or registry services provider partners. As of January 2017, MMX has more than 830,000 domains under management across a portfolio of 28 top-level domains such as .law, .london, .vip and .work. For more information on MMX, please visit http://mmx.co
jill-at-mmx.law; +1 646-234-3022
Tags: .law, Breaking Media, BridgeTower Media, media release, partnership