MMX Announces Premium Domain Program for 2017

January 23, 2017 10:09 pm

Total elimination of premium renewal prices for all names sold from January 2017

Hello from Las Vegas, where the MMX team is a key participant in the annual NamesCon conference. With more than 1,000 domain industry players from around the world, we’re making the most of meeting our many partners, and welcoming many more into new MMX-Partner orbits.

Today we announced our new 2017 Premium Domain Program, which clicked into operation on January 6, and has been in planning and limited roll-out since mid 2016. We’ve been delighted to see that the domain industry media has widely covered our news. A selection of stories appears below:

MMX eliminates premium renewal prices for all domains sold from January 2017

 

MMX drops expensive renewals on premium domain names

Now MMX kills off premium renewals

Our full media release is as follows:

LAS VEGAS, Nevada, January 23, 2017 /MMX/ — Leading top-level domain name registry MMX (formerly known as Minds + Machines) today announced the company’s rebooted Premium Domain Program. Central to the Program is the complete elimination of premium renewal prices for all premium domains sold from January 6, 2017.

Toby Hall, MMX’s CEO announced the Program with Solomon Amoako, MMX’s newly-appointed VP Channel Management and Michael Salazar, MMX’s COO & CFO, at the NamesCon domain name industry conference in Las Vegas today. Mr Hall said, “MMX is committed to delivering the most domain-investor-friendly premium name programs in the industry. We started the process of rebooting our strategy in July last year, when we alerted our many registrar partners that 100% of our premium names sold after January 6th 2017 would have standard, GA renewal prices. As an added incentive to strengthening our existing partnerships and building new ones, we are likewise revisiting the price tiering of all our premium inventory across the portfolio. The upshot of our new Premium Program is that all registrants will ultimately have access to much more affordable purchase opportunities with sharply reduced carrying costs.”

Michael Salazar, MMX’s COO & CFO, said, “We were able to successfully pilot the concept of premium inventory renewing at standard prices through the launch of our .VIP extension in May last year. The support was exceptional and provided the validation to implement the strategy across our wider portfolio. We look forward to seeing how this Program develops in 2017.”

Solomon Amoako, VP of Channel Management, said, “The ultimate goal of the Program and the wider initiatives MMX is putting in place is simple: we want to demonstrate we are great partners to have in your corner. If you’re a domain investor, a registrar, an aftermarket platform, a broker, or an affiliate, we’re here to structure deals that can provide excellent profit potential both for yourselves and your end-customers.”

The MMX Premium Domain Program applies to all MMX wholly-owned TLDs in general availability, and will apply to all TLDs in the MMX portfolio still to launch – notably .boston which is expected to launch later this year.

About MMX

MMX (LSE:MMX) is a leading owner and operator of new generic top-level domains (“gTLDs”). As a ‘pure play’ registry business, MMX does not compete with its sales partners or registry services provider partners. As of January 2017, MMX has more than 830,000 domains under management across a portfolio of 28 top-level domains such as .law, .london, .vip and .work. For more information on MMX, please visit http://mmx.co

Media Contact

Simon Cousins, Allegravita Public Relations, +1 347 850-3360 or simon@allegravita.com

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