Bauer Media joins Minds + Machines as a .fishing Pioneer: UK’s largest fishing publications switch to .fishing domains

April 27, 2015 10:59 am

Bauer Media, the European-based media group, has joined the Minds + Machines (LSE:MMX) Pioneer Program for the new .fishing top-level domain.

The Angling Times, the best-selling weekly fishing newspaper of Great Britain, will be switching their primary URL to anglingtimes.fishing. Bauer Media has also claimed the premium name carp.fishing, and has plans to use the name for an online hub for the carp fishing community. Bauer Media has also secured dailydeals.fishing, which will be used to give their readers easy and quick access to promotional deals.

Patrick Horton, Managing Director of Bauer Media, commented:

As the Internet changes, smart companies adapt. We are proud to be part of the revolution in Internet addressing now taking place, and we are delighted to acquire these new easy-to-remember, easy-to-use web addresses to help our readers reach the content they are searching for.

Antony Van Couvering, Minds + Machines CEO, added:

“Bauer Media is a leader in the angling community and we are proud to welcome them to our Pioneer Program. They have joined other notable celebrities and brands who have worked with us directly to acquire great domain names. Smart marketers understand the value of a great name and we are delighted to welcome Bauer Media as a .fishing Pioneer.

Minds + Machines has set up a Pioneer Program for .fishing, welcoming notable fishing brands and personalities to take their pick of available premium and standard names to promote themselves and the .fishing top-level domain. Minds + Machines has a Pioneer Program for each of its new top-level domains. Further details are available at joinus.fishing.

About Minds + Machines

Minds + Machines (LSE:MMX) is a leading owner and operator of new generic top-level domains. For more information, please go to investors.mindsandmachines.com.

About Bauer Media

Bauer Media UK reaches over 22 million UK consumers through a portfolio of world-class, multi-platform media and entertainment brands including heat, KISS, Grazia, Empire, Magic and Absolute Radio. Bauer Media UK is part of the Bauer Media Group, one of the world’s largest privately owned media businesses with media assets all over the globe.

For further information, please contact:

gth Communications
Toby Hall
North America +1 802 768 8018
Europe +44 7713 341072
Minds + Machines
Tina Lord media@mindsandmachines.com
+1 424 299-2079